第十四屆“西洽會(huì)”之西安國(guó)際車(chē)展盛裝待發(fā)

【好展會(huì)網(wǎng)  車(chē)展專(zhuān)題】 日前，記者從第十四屆東西部合作與投資貿(mào)易洽談會(huì)（以下簡(jiǎn)稱(chēng)：西洽會(huì)）執(zhí)委會(huì)了解到，“2010中國(guó)·西安國(guó)際汽車(chē)工業(yè)展覽會(huì)”將于4月8日至12日與古城人民見(jiàn)面，現(xiàn)在籌備工作進(jìn)展順利，盛裝待發(fā)。作為第十四屆西洽會(huì)核心展區(qū)之一，本屆車(chē)展眾多熱點(diǎn)值得期待。 <br> <br>　　搭建高品質(zhì)交流平臺(tái) <br> <br>　　據(jù)了解，本屆西洽會(huì)共設(shè)置9個(gè)展館，在曲江國(guó)際會(huì)展中心設(shè)省區(qū)市館、廣東館、陜西館、境外企業(yè)館、西部進(jìn)出口商品館、旅游文化館6個(gè)館；西安綠地筆克國(guó)際會(huì)展中心設(shè)“兩個(gè)規(guī)劃”展示洽談館、節(jié)能環(huán)保館、中國(guó)東西部廣告產(chǎn)業(yè)館共3個(gè)館。本屆西洽會(huì)邀請(qǐng)境外客商擬定為5500名，預(yù)計(jì)全國(guó)31個(gè)省區(qū)市組團(tuán)參展、5000多名境外客商參會(huì)、云集客商10余萬(wàn)、觀(guān)展群眾50余萬(wàn)，其中政府采購(gòu)、經(jīng)貿(mào)戰(zhàn)略合作等活動(dòng)必將給西部城市帶來(lái)無(wú)盡收益。 <br> <br>　　作為西洽會(huì)的主題之一，本屆汽車(chē)工業(yè)展覽會(huì)在保持以往熱點(diǎn)與特色基礎(chǔ)上，今年還加大了環(huán)保型、節(jié)能型等家庭型汽車(chē)廠(chǎng)商的布展力度，網(wǎng)羅幾乎所有經(jīng)濟(jì)型轎車(chē)廠(chǎng)商，對(duì)于新上市環(huán)保節(jié)能車(chē)型進(jìn)行重點(diǎn)推出，旨在提高市場(chǎng)銷(xiāo)售業(yè)績(jī)，促進(jìn)廠(chǎng)商參展熱情。在展區(qū)分布上更加注重人性化布展，分為名車(chē)區(qū)、越野車(chē)區(qū)、卡車(chē)區(qū)、特種車(chē)輛等專(zhuān)區(qū)，更加方便參觀(guān)群眾橫向?qū)Ρ?，有效選擇。 <br> <br>　　消費(fèi)者購(gòu)車(chē)熱情高 <br> <br>　　作為年度汽車(chē)盛會(huì)，西洽會(huì)車(chē)展是廣大消費(fèi)者購(gòu)車(chē)的最佳時(shí)機(jī)，這也是國(guó)內(nèi)幾大汽車(chē)制造商看重這個(gè)車(chē)展的原因之一。 <br> <br>　　“我們每年都會(huì)參加西洽會(huì)車(chē)展”，中國(guó)重汽相關(guān)負(fù)責(zé)人的話(huà)語(yǔ)非常具有代表性，他說(shuō)：“公司對(duì)于這種規(guī)模的車(chē)展比較重視。從某種程度上來(lái)說(shuō)，在這里與其他品牌車(chē)型同臺(tái)展示，我們才能樹(shù)立起對(duì)市場(chǎng)的信心?！睆臍v屆車(chē)展成功的經(jīng)驗(yàn)和廠(chǎng)商積極準(zhǔn)備的情況分析，正是因?yàn)槲靼苍谖鞑渴袌?chǎng)的重要位置，再加上“汽車(chē)振興規(guī)劃”和“汽車(chē)下鄉(xiāng)”等等的汽車(chē)?yán)谜叩膶?shí)施，拉動(dòng)了購(gòu)車(chē)者的熱情，才使幾大汽車(chē)制造商、眾多汽車(chē)經(jīng)銷(xiāo)商在西洽會(huì)車(chē)展上盛裝出場(chǎng)。 <br> <br>　　據(jù)西洽會(huì)國(guó)際車(chē)展項(xiàng)目副經(jīng)理李衛(wèi)東說(shuō)：“我們的目標(biāo)就是和廠(chǎng)商一起，做好、做大西部汽車(chē)市場(chǎng)。西洽會(huì)國(guó)際車(chē)展將重點(diǎn)關(guān)注廠(chǎng)商的主打車(chē)型和最新車(chē)型，陜西乃至西部汽車(chē)市場(chǎng)的發(fā)展動(dòng)態(tài)，以及西部市場(chǎng)的營(yíng)銷(xiāo)特色和今年在西部車(chē)市的發(fā)展趨勢(shì)等。” <br> <br>　　活動(dòng)添彩促熱銷(xiāo) <br> <br>　　據(jù)此次車(chē)展承辦單位之一的名宇策劃公司負(fù)責(zé)人介紹，為了營(yíng)建購(gòu)銷(xiāo)兩旺的展會(huì)氛圍，該公司精心策劃了眾多活動(dòng)，豐富參會(huì)現(xiàn)場(chǎng)，促進(jìn)廠(chǎng)商銷(xiāo)售業(yè)績(jī)提升。一是組織“團(tuán)購(gòu)、現(xiàn)購(gòu)、訂購(gòu)”三“購(gòu)”三“優(yōu)”。組委會(huì)將組織政府采購(gòu)團(tuán)現(xiàn)場(chǎng)洽談采購(gòu)；設(shè)立團(tuán)購(gòu)熱線(xiàn)，組織團(tuán)購(gòu)隊(duì)伍進(jìn)行集中采購(gòu)；針對(duì)高收入群體，組織高檔車(chē)采購(gòu)團(tuán)現(xiàn)場(chǎng)進(jìn)行賞鑒購(gòu)買(mǎi)活動(dòng)，提高參展商的銷(xiāo)售量。二是開(kāi)展以“最受歡迎品牌”、“十大品牌經(jīng)銷(xiāo)商”、“十大年度車(chē)型”等為主題的車(chē)展龍虎榜評(píng)獎(jiǎng)活動(dòng)。三是與專(zhuān)業(yè)攝影機(jī)構(gòu)聯(lián)合舉辦汽車(chē)攝影大賽，以西洽會(huì)車(chē)展的“汽車(chē)”為主要拍攝素材，對(duì)攝影作品進(jìn)行集中展示、攝影專(zhuān)家進(jìn)行專(zhuān)業(yè)評(píng)比。同時(shí)，組委會(huì)還將舉辦汽車(chē)佳麗新秀大選、經(jīng)典汽車(chē)廣告展播、汽車(chē)模型展等眾多亮點(diǎn)活動(dòng)。屆時(shí)，本報(bào)將全程報(bào)道此次盛會(huì)。</span><br> &nbsp; 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(好展會(huì)網(wǎng)  車(chē)展專(zhuān)題  )